have you ever thought about how many coffee cups hit the trash in brooklyn each hour? we will continually track our usage of single-use cups and effortlessly aim for zero coffee cup waste. as we do this we will help our customers move towards more sustainable coffee consumption using their own containers or partaking in our vessel rental program (think rotating glass milk jars circa 1951).
have you ever felt burnt out after a visit to a coffee shop? we don't want you to deal with that. we know how to translate most drink orders and have plenty of default modes so we don't need to bombard you with questions.
we want to foster and maintain good relationships with all of our distributors and have a thing or two to say about all of them. we know the name of the people we're dealing with every step of the supply chain.
we neither ask for nor accept tips here. our drinks appropriately priced and our staff is fairly paid.
we want everything to be public and available. first and foremost, who is invested here and who stands to gain. as of this writing katie bishop is the sole owner and worker of principles. when more financial backers become involved then their identity and stake in the business will be public.